BlackBerry unveils Z30 in India, targets urban youth with BBM
Z30, which will feature BlackBerry's latest version of its BB 10 operating system, has a 8 mega pixel rear camera with a 1.7 GHz processor.
The handset maker, that saw more than 10 million global downloads of its popular chat application BBM in the first 24 hours of re-launch, said it will organise promotion programmes to attract urban youth to the chat app.
Introducing its high-end smartphone with an eye on the festive season demand rush, BlackBerry said Z30 - which was originally priced at Rs 44,990 - will be available in retail stores across the country early next week. The firm is offering 12-month EMI options for purchasing its latest premium segment offering.
The 5-inch device with Super AMOLED display and a 1.7 GHz processor with quad-core graphics comes with stereo speakers as well as its latest technology, BlackBerry Natural Sound, which promises a unique audio experience. This is biggest phone from the BlackBerry stable so far.
The touchphone has a 2 GB RAM and has an internal memory of 16 GB, which can be expanded to to 64 GB. It has an 8 MP rear camera and a 2 MP front facing camera.